McDonaldization George Ritzer R ay Kroc (1902–1984), the genius behind the franchising of McDonald’s restaurants, was a man with big ideas and grand ambitions. Quick Reference The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (see The McDonaldization of Society, 1993). It is the adoption of the fast food principles to a broader social context. According to Weber, the modern bureaucracy was defined by hierarchical roles, compartmentalized knowledge and roles, a perceived merit-based system of employment and advancement, and the legal-rationality authority of the rule of law. Several good examples maybe Amazon.com, Walmart, or General Motors. Check yourself out at the grocery store? There is a far greater availability of goods and services than before, their availability depends less on time or geographic location. Rather than using bureaucracy as the paradigm for the process, the fast food restaurant is the basis of the new model. 371 VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is … This wider range of goods and services is available to a much larger portion of the population. the substitution of traditional rules or views for logical or pragmatic rules or views & how it can be applied to any task. This business model includes efficiency (the division of labor), predictability, calculability, and control (monitoring). McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. Pick your own apples, pumpkins, or blueberries? Efficiency is one quality of McDonaldization that has greatly impacted the American lifestyle and how we receive goods and services. McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century. Seen in education, work, criminal justice, health care, travel and leisure, dieting, family, religion and virtually every other aspect of society. This wider range of goods and services is available to a much larger portion of the population. There are four concept of McDonadization which is Efficiency, Predictability, Calculability and Control: Sociologists observe the characteristics of McDonaldization in other areas of life, like education and media too, with a clear shift from quality to quantifiable measures over time, standardization and efficiency playing significant roles in both, and control too. After reading about George Ritzer’s concept of the McDonaldization of society, think of another example (organization) besides the fast food industry where you believe this concept may be applied. McDonaldization is the process of making a task easier to complete. McDonaldization, as George Ritzer (1998) would describe it, involves principles that are incorporated into modern society. McDonaldization The theory of McDonaldization is a reinterpretation of Max Weber's theory of rationalization. This kind of work devalues labor and takes away workers' bargaining power. McDonaldization, good idea or bad idea. Modern society is continually looking to expedite processes. Obesity is a disease. As he explains in his book of the same name, this new economic and social order is defined by four key aspects. I’ve watched the McDonaldization of the Education system for the last 10 years or so, but the pace of the process of rationalization has accelerated in the last few years. -The McDonaldization of Society (1993) 70% of us citizens are suffering from obesity. Meanwhile in China, workers who produced iPhones and iPads face similar conditions and struggles. Ritzer has defined McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society … George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. George Ritzer (1998) explains that these principles are efficiency, uniformity, predictability, and control. All of his concepts are beneficial to society to some extent, but with the good always comes the bad. Look around, and you will be surprised to find that you will notice the impacts of McDonaldization throughout your life. Essentially McDonaldization is the process of “rationalization”, i.e. For more economical alternatives to high-priced, customized goods and services are widely available; therefore, people can afford things they could not previously afford. Workers in these conditions engage in repetitive, routinized, highly focused and compartmentalized tasks that are quickly and cheaply taught, and thus easy to replace. In this text he explains that the McDonaldisation of society is what happens when society, its institutions, and its organisations demonstrate the same characteristics that are found in the fast food restaurants of McDonalds. The term “McDonaldization” was invented by eminent sociologist George Ritzer in his book, ‘The McDonaldization of Society’. George Ritzer introduced the concept of McDonaldisation in his 1993 book, The McDonaldization of Society. ... which as members of a society we in turn shape as they shape us in an ongoing dynamic ... McDonaldization will be the preferred moniker for this practice. Organizational and technological innovations are more quickly and easily diffused through networks of identical operators. In higher education, this rationalization was first highly developed and very successful at for-profit universities. If you are a capitalist it is good. McDonald’s is the basis of one of the most influential developments in con-temporary society. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. Coined by George Ritzer (born 1940) in The McDonaldization of Society (1993). It was created by George Ritzer, the author of the book ‘The Mcdonaldization in Society’. So an example of how society has become "McDonaldized" can be found in the internet. These include efficiency, calculability, predictability and … People can do things, such as obtain money or a bank balance in the middle of the night, that were impossible before. Further, sociologists recognize that McDonaldization is a global phenomenon, driven by Western corporations, the economic power and cultural dominance of the West, and as such it leads to a global homogenization of economic and social life. George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. While some of these strategies are positive and prove to be successful in today’s society, others have negative effects. Many have no doubt encountered what Ritzer describes here when the human capacity for reason seems to be not at all present in transactions or experiences that are marred by rigid adherence to the rules and policies of an organization. Understanding and Defining White Privilege, 15 Major Sociological Studies and Publications, What Sociology Can Teach Us About Thanksgiving, What Is Classical Liberalism? McDonaldization The theory of McDonaldization is a reinterpretation of Max Weber's theory of rationalization. There are a few disadvantages of McDonaldization, such as the realization that you are doing all the work, not the “worker” but you. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. McDonaldization is the idea that our society is … Advantages of McDonaldization There is a far greater availability of goods and services than before, their availability depends less on time or geographic location. Ritzer’s work is currently in its 9th edition, … It is the process by which various aspects of society take on many of the features of McDonald’s restaurants. McDonaldization is a McWord developed by sociologist George Ritzer in his 1993 book The McDonaldization of Society. Focusing on the four key characteristics that produce McDonaldization has eliminated the need for skilled workers. After reading about George Ritzer’s concept of the McDonaldization of society, think of another example (organization) besides the fast food industry where you believe this concept may be applied. So there are both good and bad aspects to this idea of McDonaldization. McDonaldization, on the other hand, is a social process. According to Ritzer, changes within science, economy, and culture have shifted societies away from Weber's bureaucracy to a new social structure and order that he calls McDonaldization. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! But it somehow exploits the consumer on the following fronts: 1. Ritzer's theory of McDonaldization is an update on classical sociologist Max Weber's theory of how scientific rationality produced bureaucracy, which became the central organizing force of modern societies through much of the twentieth century. Rather than using bureaucracy as the paradigm for the process, the fast food restaurant is the basis of the new model. These include efficiency, calculability, predictability and standardization, and control. Over mechanization. It is far more convenient to get what they want or need. McDonaldization of Society The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. Ritzer has defined McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society … Several good examples may be Amazon.com, Walmart, or General Motors. One thing I do know for certain, is I would not like to be somebody who has abnormal requests or is unaware of all of our unwritten rules, because in today’s society (a McDonaldized society) people do not react well. The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in common social institutions. By that, I mean that they deny the basic humanity, the human reason, of the people who work within or are served by them." In a McDonaldizing society, the pressure for efficiency--that is, the search for the optimum means for a given end--is enormous. Sociologists observe that this kind of work has reduced workers' rights and wages in the US and around the world, which is exactly why workers at places like McDonald's and Walmart are leading the fight for a living wage in the U.S. The McDonaldization of Society Assignment 1. Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare. In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system. People are more likely to be treated similarly, no matter what their race, gender, or social class. McDonaldization is an idea developed by an American sociologist George Ritzer. The basic idea is that these elements have been adapted based on the characteristics of a fast-food restaurant—efficiency, calculability, predictability and standardization, and control—and that this adaptation has ripple effects throughout all aspects of society. McDonaldization revolves around four interconnected principles: efficiency, calculability, predictability, and control. The products of one culture are more easily diffused to the others. Definition and Examples, Totalitarianism, Authoritarianism, and Fascism, Definition of the Sociological Imagination and Overview of the Book, The Sociology of the Internet and Digital Sociology, Max Weber's Three Biggest Contributions to Sociology, Overview of Gemeinschaft and Gesellschaft in Sociology. George Ritzer introduced the concept of McDonaldization with his 1993 book, The McDonaldization of Society. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task, or rationalization. He observed, "Most specifically, irrationality means that rational systems are unreasonable systems. McDonaldization affects our values, preferences, goals, and worldviews, our identities, and our social relationships. The effects of globalisation will result in the world becoming wedged … More generally, it is an example of what sociologist Max Weber referred to as rationalization. Basic rules for operating a fast food restaurant. People are able to get what they want or need almost instantaneously. George Ritzer authored 'The McDonaldization of Society' in 1993, and it remains one of the bestselling sociology books of all time. After laying out how McDonaldization works in the book, Ritzer explains that this narrow focus on rationality actually produces irrationality. (don’t use these) 2. "In the 1980s and 1990s McDonaldization has extended its reach into more and more regions of society, and those areas are increasingly remote from the heart of the fast-food business." In his book ‘The McDonaldization of Society’, he defines it as the way in which principles of the fast-food industry have come to take up the aspect of the American society as well as the world at large. Overcharges 2. Since that time the concept has become central within the field of sociology and especially within the sociology of globalization. Because of quantification, consumers can more easily compare competing products. McDonaldization is defined as, “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.” What is McDonaldization? Goods and services are of a far more uniform quality; at least some people get even better goods and services then before McDonaldization. One key aspect to McDonaldization (and one reason why it's effectively taking over first world societies) is efficiency. Forces you in brand compliance 3. The characteristics of McDonaldization have crept into the consumer experience too, with free consumer labor folded into the production process. Ever bus your own table at a restaurant or café? These characteristics could be observed (and still can be) throughout many aspects of societies around the world. From the Journal of American Culture,V.6,No.1,1983,pp.100–107.Reprinted by permission of the publisher. Definition of McDonaldization (noun) “[T]he process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of world” (Ritzer 2015:1).Etymology of McDonaldization. In many cultures, cooking is a means of socializing with members of the family as well as an educational process. (Ritzer 1994:137) Each new spin-off serves to further extend the process. Those that work under these conditions often experience them as dehumanizing as well. First, McDonaldization as a means of, crudely yet efficiently saying, “satisfying the hunger” affects and changes the way eating and cooking are in many cultures in the world. People are able to get what they want or need almost instantaneously. It is often not even good food. McDonaldization is a concept which refers to the rationalization of consumption, work and production. But even Kroc could not have anticipated the astounding impact of his creation. Ritzer asserts that these characteristics are not only observable in production, work, and in the consumer experience, but that their defining presence in these areas extends as ripple effects through all aspects of social life. It is now safer to do things (for example, diet) on a carefully regulated and controlled system. These include efficiency, calculability, predictability and standardization, and control. For Ritzer, "McDonaldization" is when a society adopts the characteristics of a fast-food restaurant. Dutifully follow the instructions to assemble Ikea furniture? “Ether way it goes we don’t have a choice.” When you here the term McDonaldization you may think of Ray Kroc in the 1950’s buying his first hamburger stand, if you do I am here to expand your horizons a little further. This is because McDonaldization does not require a skilled workforce. The McDonaldization of British society Britain‘s interpretation of a McDonaldized society. Then you have been socialized to complete the production or distribution process for free, thus aiding a company in achieving efficiency and control. According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains. 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